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We only get one chance to make a good first impression. Let our team of professional business card designers help you to look your best. As consumers, we don't really think about the importance of branding through business cards. We just seem to go with the flow of cards that have we see from day to day. But the impact of a solid business card reinforces the importance of branding when we promote our business.
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Think about some of the world's more popular companies. The importance of branding is exemplified by the fact that when you hear their names or see their cards, you think immediately about the company that has engrained themselves in your mind. An exceptional business card design can launch your company to the top of your industry.
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A recent study evaluated the impact of business cards on physician recognition after general anesthesia. Using a questionnaire, 441 patients were interviewed for recall of the anesthesiologist’s name, the surgeon’s name, and their overall satisfaction with anesthetic care 6 wk after undergoing surgery during general anesthesia. Of these patients, 155 had and 137 had not randomly received a business card during the preoperative visit, with another 149 patients serving as a control group. Business card recipients responded significantly more frequently than did nonrecipients or patients from the control group (65.8% vs 54.7% vs 53%), with recall of the anesthesiologist’s name being significantly more frequent in the Business Card Recipient group (51.5% vs 14.3% vs 11.4%). |
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